PLAYBOY

Context & Challenge

Streetwear brands need a premium digital experience that feels fast, immersive, and conversion-friendly—without sacrificing responsiveness or accessibility.

Approach

Implemented a motion-first e-commerce UI using Framer Motion, smooth scrolling with Lenis, and interactive 3D scenes via Spline, while keeping layouts responsive and navigation clear across key shopping pages.

Key Features

• 01Premium landing with immersive 3D hero
• 02Smooth scrolling behavior (Lenis)
• 03Micro-animations and transitions (Framer Motion)
• 04Shop sections: Collection, Sale, Drops, New Arrivals, Bestsellers
• 05Theme toggle
• 06Cart UI entry point
• 07Newsletter subscription section
• 08Responsive navigation + footer shop/support routes

Technical Decisions

Used Next.js App Router for modern routing/layout patterns, Framer Motion for choreographed UI motion, Lenis for smooth scrolling, and Spline for interactive 3D scenes inside React.

Key Learnings

Deepened skills in motion-driven UX (timing, easing, hierarchy), integrating 3D content into production UIs, and building responsive e-commerce layouts that keep the experience fast and polished.